Project.

Tech Ninja

Client.

Microsoft UK

1. The Brief

Microsoft UK approached Smart Party to create a short social campaign to engage with the Microsoft developer community, highlighting Microsoft software tips and developer in-jokes.

2. The Solution

Taking inspiration from the helpful and much loved Clippy, paperclip found in previous versions of Microsoft’s OS, we updated the concept to a modern Tech Ninja.

Using the items you might find on an office desk, we produced a series of social shorts. Visualised in stop motion animation as doodles in a post-it note flick book.

3. The Results

Reddit user comments

“oh my god, if clippy has been spending all this time training to become a ninja… AWESOME!”

“Ohh s**t, I’m gonna be honest here and say that I didn’t know that shortcut existed and I consider myself a pro on Word!”

“Ha! Poor old Clippy, gone the way of all old stationary.”

@smart_party

Our #animation #Christmas2016Countdown No.3! Last day in the studio and Santa is ready to rock! Wishing you all #MerryChristmas! #marketing

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Our #Christmas2016Countdown No.2 Santa steps up his training for the big day! #animation #digitalmarketing #marketing #christmas

Our #Christmas2016Countdown No.1 Santa gets ready for the big day! #animation #digitalmarketing #marketing #christmas

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