Project.

Happy Readers

Client.

McDonald’s / OMD

1. The Brief

OMD approached Smart Party to create a social video for the McDonald’s Happy Readers campaign.

2. The Solution

We created a bespoke, traditional, illustrative style to re-imagine the existing licensed characters.

3. The Results

220,000 views on Facebook within 5 days. The most watched video of the campaign.

@smart_party

Our #animation #Christmas2016Countdown No.3! Last day in the studio and Santa is ready to rock! Wishing you all #MerryChristmas! #marketing

We're successfully helping Santa with 'Changed Behaviours', he's busy getting fit for the big event! #christmas #animation #bitoffun #design

Our #Christmas2016Countdown No.2 Santa steps up his training for the big day! #animation #digitalmarketing #marketing #christmas

Our #Christmas2016Countdown No.1 Santa gets ready for the big day! #animation #digitalmarketing #marketing #christmas

What a night at @Number10gov celebrating UK #Animation! Great to be invited, and what lovely words from @MattHancockMP #ChristmasParty

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