Project.

Alice in Wonderland – 50 Years

Client.

Pan MacMillan

1. The Brief

Pan MacMillan approached Smart Party to create a promotional video for a new seasons range of books, showcasing the central theme of Alice in Wonderland in celebration of the much loved novels re-release and the property’s 150th anniversary.

2. The Solution

We created the concept of following Alice’s journey down a MacMillan themed rabbit hole.

Using the original illustrations from the Alice in Wonderland novels we created new layouts and an animation style reminiscent of a Victorian paper theatre.

3. The Results

Exceeding expectations in every way!

Due to the overwhelmingly positive response, we were asked to re-purpose what had started as an internal communication for use at trade shows and events as a product showcase video.

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